Campaign Agents Blog — Building in Public
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Grunt Work or Decisions? Neither Is Where AI Pays Off.
AI for PPC isn't grunt work vs decisions. The real payoff is the middle: an AI analyst on live account data, catching silent problems before they hit a report.
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We Thought It Was One Integration. It Was a Hundred Tools.
Why connecting an AI to ad platforms isn't one integration. Each platform exposes 20-50 distinct operations, and every reasonable user request that fails reveals another missing tool. The real surface area behind AI ad management.
The Model Was Fine. The Behavior Wasn't.
Why AI agents get stuck in loops and skip their own tools. Two bugs that looked like the model failing but were really the wiring around it: a state reducer that appended instead of replaced, and an agent that wrote prose instead of calling a tool.
The AI Confidently Made Up Your Campaign Numbers
Why AI agents hallucinate campaign data. They fill gaps you can't see: metadata mistaken for metrics, thin data, wrong-year dates. And how to stop it.
It Said It Worked, But It Didn't
Why AI ad management tools fail silently. Your AI reports success but targeting, budgets, and status changes never actually apply. How Google, Meta, LinkedIn, and Reddit APIs break AI-powered ad tools.