LinkedIn Ads
Manage LinkedIn Ads and reduce CPL via chat with an AI agent.
Optimize B2B targeting, reduce CPL, and restructure campaigns — via chat, without opening Campaign Manager.
Campaign Agents
Connected to your live accounts
My LinkedIn CPL is too high. Where should I look?
Your average LinkedIn CPL is $94 this month. Here's where the inefficiency is coming from: Audience targeting issues: - "Company size: 1-10 employees" has a $218 CPL — 2.3x your average. This segment rarely converts for B2B SaaS at your price point. - "Job title: Student" segment was accidentally included in "Awareness - Tech" — $340 spent, 0 leads. Format breakdown: - Sponsored InMail: $61 CPL (your best) - Single Image Ads: $94 CPL (average) - Carousel Ads: $147 CPL (your worst — consider pausing) Recommended actions: 1. Exclude company size 1-10 from all campaigns 2. Remove "Student" job title from targeting 3. Pause carousel ads, reallocate to InMail This should bring your blended CPL down to ~$72. Want me to make these changes?
What Campaign Agents can do in your LinkedIn Ads account
Common questions about the LinkedIn Ads AI agent
Can Campaign Agents help reduce my LinkedIn Ads CPL?
Yes. Campaign Agents analyzes your LinkedIn Ads CPL by audience segment, ad format, and targeting criteria to find where you're overspending. It identifies low-performing segments like irrelevant job titles or company sizes and can exclude them, pause underperforming ad formats, and reallocate budget — all via chat.
What LinkedIn Ads targeting can Campaign Agents review and update?
Campaign Agents can review and update job title targeting, company size filters, industry segments, seniority levels, and audience exclusions in your LinkedIn campaigns. It surfaces which targeting criteria are driving high CPL and recommends or executes changes with your approval.
Does Campaign Agents work for B2B LinkedIn ad campaigns?
Yes — LinkedIn Ads is primarily a B2B channel and Campaign Agents is built for exactly that use case. It understands B2B-specific metrics like CPL, lead form fill rate, and company-level targeting performance, and can compare LinkedIn's 30-day click attribution against your other platforms when making budget recommendations.