Reddit Ads
Target the right communities, control CPC efficiency, and manage Reddit alongside your Google, Meta, and LinkedIn campaigns — all in one place.
Campaign Agents
Connected to your live accounts
How is Reddit performing compared to my other platforms this month?
Here's Reddit vs your other platforms for the last 30 days: CPC comparison: - Google Search: $1.82 - Reddit: $2.10 ✓ (your second-most efficient) - Meta: $3.40 - LinkedIn: $8.20 Reddit is your best awareness channel by CPM ($6.40 vs Meta's $11.20), and your community targeting is working — r/entrepreneur and r/smallbusiness are driving 68% of your clicks at below-average CPC. One issue: "r/technology" ad group has $340 spent this month with a 0.4% CTR — well below your Reddit average of 1.2%. That subreddit's audience doesn't match your offer. Want me to pause the r/technology ad group and reallocate that budget to r/entrepreneur?
Yes. Campaign Agents manages Reddit Ads alongside Google, Meta, and LinkedIn in a single interface. You can compare Reddit's CPC and CPM against your other platforms, identify which subreddits are performing, and execute changes across all platforms in the same conversation.
Campaign Agents analyzes performance at the subreddit level — identifying which communities are driving clicks at efficient CPC and which are spending budget with low engagement. It can recommend pausing underperforming subreddit targets and scaling the ones that work, then execute those changes with your approval.
Reddit typically offers lower CPM than Meta for awareness campaigns and can be very efficient for niche community targeting. Campaign Agents compares Reddit's CPC and CPM against your other platforms with full attribution context so you can make data-driven decisions about where Reddit fits in your overall media mix.